The Cost of Cannes -- And What You Could Buy Instead

Cannes is a lot of things -- exciting, inspiring, tiring -- but when a glass of rosé can set you back $25 on the Croisette, it's definitely not cheap. Publicis Groupe even said on Tuesday that every one of its agencies would skip Cannes, plus all other awards programs, in 2017 to free up money to develop an internal "professional assistant" called Marcel. For the thousands (or tens of thousands) of dollars spent on yachts, dinners and apartments for the week, Ad Age figured out what other agencies and marketers could get instead in actual advertising (at least going by publicly quoted rates). Let's start with a boat. $284K: A six-cabin yacht rental from boatbookings.com "makes a spectacular event charter with endless entertainment facilities." What you could get instead: Oh, you want to be able to dock your yacht? That's an additional $23,000. What you could get instead: $56K: Two-hour open bar croisette cocktail party for 350 people, with no frills What you could get instead: $2,400: Dinner for four at Restaurant de Bacon: Champagne to start, Apps, fish entrées, dessert and three magnums of 2014 Château d'Esclans Garrus rosé What you could get instead: $5.8K: Cannes full-week Complete Gold access pass, plus VIP access to both galas, line-skips for big-name speakers and award shows, and complimentary food and drinks in the ClubHouse What you could get instead: $6,160-$6,720: Two-bedroom apartment for the week, with an ocean-front balcony view What you could get instead:

The Cost of Cannes -- And What You Could Buy Instead

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