“Cause if you love me, you love all of me,” Lizzo sings in Google Pixel’s campaign, which was featured in the Super Bowl this year. The Cannes Lions Mobile Lions jury loved all of the phone's “Real Tone” technology, awarding it the Grand Prix in the mobile category.
Google, like so many mobile companies with camera products, had neglected to design software to capture everyone’s complexion. Camera technology has been notoriously non-inclusive when it comes to showing the full richness of darker skin tones. Google’s “Real Tone” commercial told the story of how the company went back to the drawing board so everyone could take photos and feel seen. The campaign was done in partnership with New York Times’ T Brand Studio, Wieden+Kennedy New York and Gut, Miami.
“When we got to the Grand Prix, practically everyone raised their arms for this idea,” said Hugo Veiga, global chief creative officer at AKQA, who led the jury for the mobile category.