‘Working With Cancer Pledge’ by Publicis wins Cannes Health Grand Prix for Good

“Working With Cancer Pledge,” an initiative to end the stigma of cancer in the workplace, originally inspired by Publicis Groupe Chairman and CEO Arthur Sadoun’s own fight against the disease was honored with the Health Grand Prix for Good at Cannes Lions International Festival of Creativity on Monday night. Sadoun had surgery in 2022 to remove a cancerous tumor in his neck and underwent preventative radiation and chemotherapy. He worked through his treatment and told the world about his diagnosis, but soon realized not everyone feels empowered to do the same, and decided to take action. Cannes Lions coverage Follow our live blog here Sign up here for email updates See all of the Grand Prix winners here Supported by Memorial Sloan Kettering Cancer Center, Macmillan Cancer Research and the Gustave Roussy Institute, the initiative challenges companies around the globe to pledge to build open, supportive and recovery-forward work cultures for their employees. Sadoun launched the pledge in January at Davos in partnership with the World Economic Forum, inviting some of the world’s most influential companies to join and outline their own commitments to cancer patients in their organizations at workingwithcancerpledge.com. The campaign is credited to a number of Publicis agencies, including La Foundation Publicis in Chicago, Publicis Conseil in Paris, Le Truc in New York, Digitas in New York, Saatchi & Saatchi Health in New York and Publicis Groupe UK in London. The initiative quickly garnered the support of global organizations such as Bank of America, Disney, Google, L’Oréal, LVMH, Marriott, McDonald’s, Merck, Meta, Mondelēz, Nestlé, Omnicom Group, PepsiCo, Sanofi, Toyota, Unilever, Verizon and Walmart. “If those guys are capable of signing the pledge immediately it means that they’re already doing a lot of things for people with cancer, but people within their own company don’t know it,” Sadoun told Ad Age in January. “We’re trying to tackle a very big challenge, which is the stigma of cancer in the workplace, with a pretty simple solution, which is only to change perception.”

‘Working With Cancer Pledge’ by Publicis wins Cannes Health Grand Prix for Good

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