Why creativity will be more important than ever at Cannes Lions

Cannes Lions marks a gathering of the most innovative and imaginative individuals who set the tone for the year ahead. From the Croisette to the Palais, the conversations taking place here are poised to leave a profound impact on the industry. Artificial intelligence changed the game for marketers overnight. The boom in creators opened up new avenues for partnership and co-creation. Commerce became media’s next frontier. At a time when opportunities abound to reshape our industry, why is creativity still at the center of good business? That’s the burning question MediaLink has been exploring, and gathering insights from the brightest minds to shed light on this. Watch what they have to say: Additionally, MediaLink Beach is back at Cannes Lions with Daily Double, the twice-daily series of inspired conversations, taking place from Monday, June 17, to Wednesday, June 19, and from 11 a.m. to noon and 4 p.m. to 5 p.m. each day. Daily Double promises a deep dive into the future of content and commerce, as well as leadership, purpose and values. It will also explore AI’s role in creativity and the intersection of sports and culture. Meanwhile, MediaLink Beach will play host to an illustrious array of talent, including Jessica Alba, Myles Garrett, Draymond Green, DeAndre Hopkins, Tyrese Maxey, Justin Reid, JuJu Watkins and Wilmer Valderrama. Joining them will be top marketing luminaries, including Alicia Tillman, chief marketing officer at Delta Air Lines; Drew Panayiotou, global CMO at Pfizer; Sophie Bambuck, CMO at The North Face; Tejal Vishalpura, senior VP of commercial strategy and marketing at Novo Nordisk, and many more. The stage is set, the spotlight is on and the future is waiting. See you at MediaLink Beach. About MediaLink MediaLink is the leading consulting firm serving the media and marketing industry’s C-suite. Executive leaders from brands, media companies, technology companies and platforms, private equity investors, and retailers trust MediaLink to develop and activate upon the strategies and capabilities that strengthen their businesses and drive demonstrable market impact. MediaLink employs 150 professionals in New York, Los Angeles, Chicago, Atlanta, Nashville and London. MediaLink is a UTA company. www.medialink.com

Why creativity will be more important than ever at Cannes Lions

Featured Stories