This custom webcast from Ad Age, iSpot and Linkedin explores how precise audience targeting in business-to-business connected TV advertising drives growth and reduces ad waste.

Social media is a powerful force in the marketing landscape, yet many advertisers find themselves unable to measure full campaign performance and impact. This means they don’t always know what’s working and how to best use their time and advertising dollars. Don’t miss this essential session for advertisers and agencies to help you navigate the complexity of social media today.

With AI poised to transform the marketing landscape, agencies are racing to showcase their expertise through demos, pilots and case studies. But the reality is more nuanced — and still emerging — with no one certain what the next three, six or nine months will look like.