The CES show will go on, with a little help from Billie Eilish and Dua Lipa.
On Monday, MediaLink and iHeartMedia announced that they secured two of the biggest names in pop music to headline an event at CES 2021. The upcoming CES, which is usually hosted in Las Vegas, will be an online-only show, but organizers are trying to do what they can to recreate the energy of a live gathering. MediaLink, which is owned by Ascential, is responsible for the biggest CES parties and events.
On Jan. 12, the official public opening night of the virtual CES, there will be a Zoom networking event that starts with Ryan Seacrest interviewing Dua Lipa, followed by a performance by Billie Eilish.
“Rather than a typical Zoom call, the experience will draw on new technology to take virtual events to the next level with interactive elements,” MediaLink said in its invite. “Think gathering around a speaker or topic, running into each other and catching up, and slipping off on a whim with others for smaller or one-on-one chats.”
The event is technically not on Zoom. CES is working with SpatialWeb to host the shows, and organizers want tech to make the program more interactive than a simple livestream.