Marketers turned out at this year’s CES to meet with agencies and clients, hear from other industry experts and check out the bevy of technology on display. Eight CMOs shared with Ad Age their most interesting CES tech experience, including moments shared with plucky ad tech startups, takeaways from brand keynotes and observations from the Las Vegas Convention Center showroom floor.
These highlights provide a sense of what stood out to marketers at CES 2025 and indicate where CMOs are paying the most attention as they embark on a new year. Six out of the eight executives who spoke with Ad Age cited a takeaway related to AI, showing just how ubiquitous the technology has become and where it might be heading next.
Here is a look at what had the marketing industry buzzing at CES.