Reddit wants brands to peer into the hivemind of its users to predict the future, like when a fast-food restaurant should consider serving insect proteins in value meals or when a beauty brand should offer DNA-based skincare regimens. Reddit released a special report today with these insights for brands as part of its participation at CES in Las Vegas.
The report forecasted when certain trends would gain mainstream appeal, including the interest in eating bugs, which has been one of the hot topics on the site, and when robot partners could finally be available. “We are sitting on one of the greatest repositories of human information that’s ever existed,” said Rob Gaige, Reddit's head of global insights, in a phone interview this week. “It’s true conversations with people in subreddits.”
“If you can mine the insights from that,” Gaige said. “If you can understand what’s motivating people, and spot their changing attitudes and behaviors within those subreddits, it just really helps you connect better as an advertiser.”