CES

NBCU, Fox, Paramount, Roku and others partner on TV ad buying platform for small marketers

Universal Ads will debut for alpha testing this month. (Universal Ads)
PH
By:
Parker Herren
January 06, 2025 01:00 PM

Featured Stories

Agencies
Madwell’s closure—what marketers can learn about assessing agency financial risk
Agencies

There are various ways marketers can evaluate their agency partners’ financial fitness.

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Madwell’s closure—what marketers can learn about assessing agency financial risk
Possible Conference
Possible 2025 takeaways for marketers
Possible Conference
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Parker Herren
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Gillian Follett
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Google
How Google plans to measure ad campaigns on iPhones
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Garett Sloane
How Google plans to measure ad campaigns on iPhones
Brand Marketing
How brands can get a Met Gala boost, despite this year’s tough economic backdrop
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AP
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Adrianne Pasquarelli
How brands can get a Met Gala boost, despite this year’s tough economic backdrop