Quibi, the new digital video startup founded by Jeffrey Katzenberg, rolled out the red carpet for advertisers at CES, showing off new ad formats for the service that is set to launch in April.
On Wednesday, Katzenberg and Quibi’s CEO Meg Whitman addressed the crowd in Las Vegas, and they brought up advertisers like PepsiCo and T-Mobile, which are among the first brands to sponsor the service. Quibi has been in the works since 2018, with Katzenberg and Whitman lining up more than a billion dollars to finance new shows and movies produced explicitly for mobile devices. The company said that it sold $150 million in ads for Quibi’s first year.
Adam Harter, SVP of sports, media and entertainment at PepsiCo, was one of the guests who presented one of the new ads that would run alongside Quibi shows. "Like most advertisers, we've found it challenging to find those millennials in the on-the-go moments," Harter said.
He then gave an exclusive look at how Pepsi’s Mountain Dew took advantage of Quibi’s mobile platform, by shooting the ads with the same technology that powers the shows.