A joint venture between Honda Motor Co. and Japanese electronics giant Sony Corp. unveiled a prototype of its planned electric vehicle at CES on Wednesday.
Sony Honda Mobility said the concept showcases a brand it's calling Afeela. Yasuhide Mizuno, CEO of Sony Honda Mobility, said the vehicle will move toward mass production, with the opening of preorders anticipated in the first half of 2025 and sales beginning that same year.
The first deliveries to North American customers will begin in the spring of 2026, Mizuno said.
"Afeela represents our concept of an interactive relationship, where people feel the sensation of intelligent mobility and where mobility can detect and understand the people and society by utilizing sensing and AI technologies," he said.