TikTok will star in a new show on Vevo’s digital streaming network as part of a push by the social media giant to expand beyond mobile screens.
Vevo announced today that it partnered with TikTok to produce a weekly show, "Trending on TikTok," which will feature prominently on its FAST network—“free ad-supported streaming TV.”
Vevo made the announcement at CES, which is running through the weekend in Las Vegas. Connected TV and streaming video is one of the top subjects at the electronics show, and TikTok has been making a push to jump from mobile screens to more TVs and out-of-home displays. On Thursday, TikTok made another announcement with a major connected TV player, IMDb, the movie and TV site owned by Amazon. TikTok users will be able to link to their favorite movie and TV pages on IMDb.
TikTok is using its cultural cache to partner with companies in music, entertainment, and other genres, said Kevin McGurn, Vevo's president of sales and distribution.
“Music videos are one extremely large genre that has a tremendous amount of historical crossover between linear TV and digital,” McGurn said in a phone interview this week. “But there’s lots more, as well sports, or anything that really trends on TikTok.”
For Vevo, the deal could help bolster its advertising fortunes.