We’re now living in a post-“Barbie” world. The film hit theaters July 21, exceeding box office expectations by totaling $155 million in ticket sales from North American theaters during its opening weekend. But the summer remains pink as the social media buzz surrounding the movie has only intensified now that fans have seen it. Fans are discussing the hit movie online, making fresh memes and seemingly recording entire scenes from the cinema to share online.
As we sit back to enjoy phase two of Barbie Summer, Ad Age rounds up the most surprising pre-release marketing moves. From impressive user-made mockups to brand mascots hitting the red carpet, these are the top “Barbie” campaigns that skew more toward Weird Barbie than Stereotypical Barbie: