Creativity

The top 5 'Barbie' brand collabs we didn’t see coming

Social agency Eye Studio dolled up the 3D billboard trend with a CGI video of a gargantuan Barbie in Dubai. (Eye Studio)
July 27, 2023 10:00 AM

We’re now living in a post-“Barbie” world. The film hit theaters July 21, exceeding box office expectations by totaling $155 million in ticket sales from North American theaters during its opening weekend. But the summer remains pink as the social media buzz surrounding the movie has only intensified now that fans have seen it. Fans are discussing the hit movie online, making fresh memes and seemingly recording entire scenes from the cinema to share online.

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