This week's Creativity Top 5 is turned over to Super Bowl LVII (with apologies to anyone else who debuted an ad last week, but, well, sometimes timing is everything). You can dig into Ad Age's reviews of every Big Game ad here. In the meantime, here are our top five picks from 2023's Super Bowl commercials.
It was a night packed with famous faces, and while several of our winning spots did indeed feature celebrities, these campaigns coupled true creative ideas with top-tier talent. And as for our No. 1 spot this year … well, the star of this commercial isn't a face you'll recognize at all.