The top 5 brand TikToks you need to know about

This week, our expanded “Creativity Top 5” series looks at the best TikTok videos posted by brands over the past month. In this edition: Wes Anderson, shelter dogs and Yung Gravy. Ad Age Breakout Brand Leaders New award honors the people behind emerging brands Enter here No. 5: A plane a la Wes Anderson There is a new TikTok trend where brands and creators shoot an event or a day like they are in a Wes Anderson film—bright colors, cheery music, symmetry and title cards, many of which start with, “You better not act like you’re in a Wes Anderson film.” AirBaltic, a Latvia-based airline, tried its hand at the trend, showing the first flight of the day at 7:45 a.m. The TikTok shows flight attendants opening the plane door, closing the overhead compartments, a shot of the plane and a synced head turn. It notched 1.4 million views. @airbaltic did we do it? #wesanderson ♬ original sound - TJ Grewal No. 4: Adopt, don't shop for Cavalier King Charles Spaniel In time for the coronation, PetSmart brought back Dana Carvey to star as King Charles for the brand’s latest campaign. In the TikTok, Carvey recalls when the public sought out Dalmatians in the wake of the release of the “101 Dalmatians” movie. Carvey asks, “Can we please not [bleep]ing do that again,” with Cavalier King Charles Spaniels, and instead encourages potential pet owners to adopt a shelter dog through PetSmart. His PSA got 6.4 million views on TikTok. @petsmart While the King may be getting coronated, we know shelter pets are also deserving of the royal treatment. Bring home your castle’s next king or queen or donate to help pets in need. @PetSmart Charities® #maximumeffort #danacarvey ♬ original sound - PetSmart No. 3: Converse fans want taller shoes Social media teams are often the front lines of hearing what customers want to see. And for the Converse team, that feedback is fans asking for knee-high Converse to come back. The social team poked fun at fans’ request for the shoe in a TikTok that used a template of President Barack Obama and artist Kehinde Wiley unveiling the president’s portrait at the Smithsonian. “When the boss asks what your comment section looks like” sits at the top of the video. But instead of Obama’s portrait, the unveiling showed Converse’s TikTok comments section, all asking for the shoe. The video has 5 million views. @converse me during our staff meeting 🧍 ♬ original sound - Converse No. 2: Kona Girlies Hyundai is leaning into the auto industry’s electric vehicle push with its Kona EV, which was released earlier this year. To highlight the new car, Hyundai tapped travel and photographer creator Chelsea Yamase. Her TikTok showed off the car’s interior features including retractable cup holders, navigation screen, dashboard graphics, and sunroof, all set to a catchy beat. The simple video has over 12.5 million views. Also read: How Hyundai is leveraging a TikTok trend @hyundaiusa @chelseakauai is obsessed with her #Hyundai #KONA 🚙 Can you blame her? #ev #newcar ♬ Da Girls - Ciara No. 1: Dr Pepper ft. Yung Gravy After having worked with Jimmy John’s and Pizza Hut, rapper Yung Gravy is continuing to rack up brand deals. The most recent is with Dr Pepper for the soda brand’s new Strawberries and Cream flavor. Gravy made a new song, and hardcore fans can also buy a gravy boat and a silk shirt. His “Strawberries & Creamin’’” song is pretty catchy, and a little risqué, with lyrics including, “Sippin’ to completion.” But both Yung Gravy and Dr Pepper fans seem to love it—the TikTok set to the track has over 16 million views. @drpepper We brought the flavor, but @Yung Gravy 🍯 ♬ Strawberries & Creamin' - Yung Gravy Sign up for Ad Age’s Influencer Marketing newsletter. See this week’s Top 5 commercials and brand ideas here.

The top 5 brand TikToks you need to know about

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