The top 5 brand TikToks you need to know about right now
Marc Jacobs’ collaborations with TikTok comedians, the Four Seasons’ partnership with TikTok’s “fully-conscious baby” and the Empire State Building’s recording of JoJo Siwa’s “edgy” choreography caught TikTok’s attention over the past two months. (Four Seasons, Marc Jacobs, and the Empire State Building via TikTok)