The top 5 creative campaigns to know about right now

Great work can come in lots of different packages, as it did this week—with strong campaigns in print, outdoor, film and experiential. We had a celebrity gaming stunt; unusually shaped billboards; a past-meets-future set of automotive ads; a slow-burn, data-driven print campaign; and a TV show’s live activation in New York that delighted passersby and flew around the internet. Also read: 62 creatives to watch in 2025 See the full top 5 below. Read Ad Age’s 2025 predictions stories here 5. ‘Hay Day’: Gordon Ramsay Takes Up Farming Agency: Uncommon Stockholm Trying to get Gordon Ramsay to calm down isn’t the most original idea ever, but it’s executed well in this Uncommon Stockholm campaign for “Hay Day,” a mobile farming game that’s well-known for being super chill. Ramsay filmed a fun fake apology aimed at anyone he’s insulted over the years, and a virtual version of him will appear as a helper in the game itself for a limited time. 4: Britannia: Nature Shapes Britannia Agency: Talented Form meets function in this billboard campaign from the Indian food company, which made good use of OOH inventory that was undesirable (and low-priced) because of the encroachment of nature on the ad space. The message: “Nature shapes Britannia,” emphasizing that the conglomerate adapts to nature rather than the other way around. 3. Ford Capri: Mischief Rewired Agency: Wieden+Kennedy London It’s always fun for a brand to dig into its archives—and certainly appropriate for the Ford Capri, whose heyday was the 1960s to the 1980s. W+K London took real Capri ads from that era and “rewired” them to feature the new electric Capri. The visuals are great, and the time-traveling creative gives the vehicle a worthy reintroduction. Ad Age Creativity Bookmark our section covering the best in brand creativity every day Read more here 2. Craft Sportswear: The Routine Effect Agency: Forsman & Bodenfors This campaign cleverly featured 10 print ads that ran weekly for 10 weeks—all focused on a woman who’d just picked up running—to show how quickly the health benefits of running kick in. Data was key: The ads kept track of the woman’s running results and health data from week to week, showing rather than telling how running is good for you. The close-up photos added a compelling creative layer, drawing the reader in. Print advertising at its best. 1. Apple TV+: ‘Severance’ in Grand Central Agency: Kamp Grizzly Commuters at New York’s Grand Central Terminal got a fun surprise during the evening rush last Tuesday, as the cast of Apple TV+’s “Severance”—which just returned for season 2—appeared in a glass box, going about their day at Lumon Industries just as they do in the show. Passersby could walk all around the cube—a truly immersive opportunity to see the actors in character. And the details of the stunt, from the employees’ mundane activities to the sly merch handed out to fans, really brought the activation home. Read Ad Age’s 2025 predictions stories here

The top 5 creative campaigns to know about right now

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