In this week's Top 5: an agency's new sex brand, Adidas’ soccer art installations and Valentine’s Day vasectomy cards.

5. World Vasectomy Day: Cards for Nards
Agency: Tombras

Do testicles respond to flirty Valentine’s Day greetings? Agency Tombras created some for World Vasectomy Day (WVD)—in a post-Roe effort to shift some of the responsibility for birth control and family planning away from those who actually get pregnant. The initiative was called Cards to Nards.

4. Go RVing Canada: You Are Out There
Agency: Broken Heart Love Affair

Go RVing Canada and agency Broken Heart Love Affair memorably illustrated the urge to get back to nature—in a longform spot showing an office drone fleeing the drudgery of his day-to-day and heading to the Great Outdoors.

3. Plasmon: Adamo 2050
Agency: DUDE Milan

Plasmon, the Italian Kraft Heinz baby food brand, powerfully drew attention to Italy's plummeting birth rate in a new short film that imagined the story of the last baby to be born in Italy. It was created by indie creative agency Dude and directed by Beppe Tufarulo.

2. Adidas: Jersey Reveal Art Installations
Agency: Jam3

Major League Soccer’s new season is right around the corner—the first matches are Feb. 25—and Adidas is getting fans pumped up with art installations in seven cities that could score you a new team jersey.

1. Uncommon: Sex Brand
Agency: Uncommon

London agency Uncommon, in partnership with entrepreneurs Jack Gove and Tom Salvat, launched a sustainable direct-to-consumer sexual wellness brand, “Sex Brand,” on Valentine's Day with an eye-catching campaign. The debut product is a sustainable condom, Secondskin Condom, that uses a fully transparent sustainable source of rubber as well as a fully recyclable foil.