Welcome to our weekly rundown of the Top 5 most innovative brand ideas you need to know about right now.

5.The Chicago Comedy Film Festival: 'Sad Ads,' TBWA/Chiat/Day New York
These are maybe the saddest ads you will ever see in your whole life and in the entire universe. They're so sad, in fact, that they're really funny. Which is kind of the point, because they're promoting the Chicago Comedy Film Festival. who cras about anythingsj

4. Monoprix: 'Three-Pack,' Rosapark
A ridiculously simple but brilliant idea. French retailer Monoprix introduced this solution to one of life's biggest annoyances-lost socks. The store is now offering socks in packs of three. Agency Rosapark debuted a funny film to promote them.

3. Dove, Getty Images, Girlgaze: 'Project #ShowUs'
Dove, Getty Images and Girlgaze partnered on this initiative to get the media and advertising world to depict women as they really are, not as others think they should be. The centerpiece of Project #ShowUs is an inclusive stock photo library of completely unmanipulated images of women--and they're also all shot by female or non-binary photographers. Dove and partners have issued a call-to-action to the industry to use the #ShowUs photos in their campaigns.

2. McDonald's: 'Say No More,' TBWA/San Juan
Sometimes, you don't have to say a lot--or even show a lot to make a statement. That's evident in this fantastic out of home campaign for McDonald's from TBWA/San Juan, which banks on the familiarity of the Golden Arches' most popular products.

1. Apple: Special Event Show Opener; The Storytellers Behind Apple TV+

Apple dropped big news last week with the unveiling of its streaming content service Apple TV+. And to ring in the news, it debuted not one but two impressive films. One was a stunning retro-style Hollywood show opener that cast Apple products and ads as the key players in a big production. The second was a star-studded film in which top Tinseltown talents like Steven Spielberg, JJ Abrams and Ron Howard shared their passions and struggles around filmmaking.

That's it for the Top 5. Make sure to check out more of the best in brand creativity at Adage.com/Creativity.