The top 5 creative campaigns you need to know about now

This week: Cereal prizes and pube-scaping for a good cause, banking gets cerebral and more. Subscribe to Ad Age now for the latest industry news and analysis. 5. Barclaycard: The Payment Part’s Just the Start Agency: Droga5 London This spot from Barclaycard starts out like your boring old banking ad, but takes a refreshingly weird turn in order to promote the company’s services to small and mid-size businesses. We won’t spoil the surprise, but the idea sings thanks to the clever copywriting from the team at Droga5 London as well as the restrained direction from comedy master Jeff Low of Biscuit. 4. Loopholes Agency: 72andSunny In time for International Women’s Day last week, 72andSunny invented a new cereal, Loopholes, which comes with a “surprise” like no other—tampons and sanitary pads. It’s actually a faux product conceived to draw attention to the issue of period poverty. A promo film says it’s available for purchase through the government-funded SNAP program, which provides food assistance to low-income families. The idea aims to highlight how there is no such aid for necessities such as feminine care products, so it creates a “loophole” for people to access such goods. See all of Ad Age's A-List 2022 winners here. 3. Eos: Pubes for the Planet Agency: Mischief @ No Fixed Address Personal care brand Eos hasn’t been shy about promoting itself as the go-to shave cream for your nether regions. Remember the “Bless Your F#@%ing Cooch” line of products and “Vagnastics?” The latest outrageous idea for the brand from Mischief wants you to donate all your snatch snippings for a good cause—saving the planet. The tie-up with eco-organization Matter of Trust is taking Eos’ customers’ donated pubic hair and turning it into biodegradable tools to help address environmental issues, such as felted mats that prevent soil erosion or that help soak up oil spills. 2. Apple: Escape from the Office Agency: In-House The latest installment of Apple’s entertaining “Underdogs” series sees the industrious crew of misfits—like the rest of the world—facing a return to the office post-pandemic. In a surprise turn, they join the “The Great Resignation” and embark on their most thrilling adventure yet, inventing and marketing a new product out of their own business with the help of several Apple tools. Mark Molloy of Smuggler returned to direct. 1. Pedigree: Rescue Doodles Agency: BBDO New York Mars Petcare brand Pedigree and BBDO reunite on yet another delightful idea that aims to bring joy to rescue dogs and families alike. This campaign leverages artificial intelligence to take kids’ doodles of their dream dogs and hook them up with real-life rescues who look just like them. For more great ideas, bookmark our section covering the best in brand creativity every day at Adage.com/Creativity. High-quality journalism isn’t free. Subscribe to Ad Age now for award-winning news and insight. See all of Ad Age's A-List 2022 winners here.

The top 5 creative campaigns you need to know about now

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