5. David Beckham toasts Stella Artois
A chance celebrity encounter is no match for a night out with friends, David Beckham illustrates in a new campaign for Anheuser-Busch InBev-owned Stella Artois. A commercial shows the former soccer star getting ready to enjoy the beer virtually unnoticed despite his proximity to other bar patrons. Stella’s first campaign from its new agency, Gut Miami, introduces a new slogan, “Worth More,” which reflects a changing definition of the premium beer market, a brand marketer told Ad Age.