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Health Care Marketing Impact Awards

How Area 23 brings creativity and innovation to its health campaigns

For Hip Hop Public Health, Area 23 created Lil Sugar, an evil sugar cube, to educate underprivileged Black communities about nutrition literacy. (Lil Sugar)
AS
By:
Aleda Stam
November 13, 2023 10:29 AM

When presented with a problem, Area 23 refuses to limit itself from finding an out-of-the-box solution. The IPG Health agency lives by its “What If” slogan, dismantling creativity barriers that have long hampered the health care marketing space.

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