Health Care Marketing Impact Awards

How Penn Medicine’s Basser Center artfully baited viewers into reading its ads

Out-of-home ads encourage people to get tested for mutations of the BRCA cancer gene. (Penn Medicine Basser Center)
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By:
Asa Hiken
November 13, 2023 10:10 AM

Featured Stories

TV Upfront
8 streaming and CTV predictions for the TV upfronts
TV Upfront

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

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By:
Parker Herren
8 streaming and CTV predictions for the TV upfronts
Possible Conference
Gary Vaynerchuk slams brands’ reliance on paid over organic social
Possible Conference
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By:
Gillian Follett
Gary Vaynerchuk slams brands’ reliance on paid over organic social
Brand Marketing
Marketing hiring shows signs of slowing—plus, a look at key openings paying more than $200,000
Brand Marketing
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By:
E.J. Schultz
Marketing hiring shows signs of slowing—plus, a look at key openings paying more than $200,000
Retail
Sam’s Club introduces a host of new measures amid retail metrics scrutiny
Retail
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By:
Jack Neff
Sam’s Club introduces a host of new measures amid retail metrics scrutiny