Health Care Marketing Impact Awards

How Penn Medicine got major attention from a Nobel Prize-winning doctor’s excited call to his parents

Penn Medicine sent a crew to Dr. Drew Weissman’s home to film his phone call to his parents letting them know he had been awarded the Nobel Prize. (Penn Medicine)

November 12, 2024 09:53 AM

Featured Stories

Accounts in Review

Taco Bell adds Quality Meats to its creative roster

Taco Bell also works with Deutsch, Biite, The Community and Edelman.

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Taco Bell adds Quality Meats to its creative roster

Creative Agencies

Rethink makes 18 creative hires across its North American offices

Rethink makes 18 creative hires across its North American offices

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting

Why Prudential’s head of paid media can’t wait for AI agents to handle measurement

Brandon Doerrer

Why Prudential’s head of paid media can’t wait for AI agents to handle measurement