Health Care Marketing Impact Awards

How Siemens Healthineers transformed scary MRI sounds into silly stories for young patients

The campaign worked with children’s book authors to create audiobooks to match the most common pediatric scans, syncing story moments with each sound in the scan. (Siemens Healthineers)
DE
By:
Diane Eastabrook
November 12, 2024 09:55 AM

Featured Stories

TV & Streaming
HBO Max rebrand reveals a marketing playbook for disruptive strategy

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with consumers to how to handle potentially disruptive news.

PH
By:
Parker Herren
HBO Max rebrand reveals a marketing playbook for disruptive strategy
Google
Google pitches AI search and video to advertisers—5 takeaways for brands
AH
By:
Asa Hiken
Google pitches AI search and video to advertisers—5 takeaways for brands
Travel
Summer travel marketing—how brands are changing tactics in an uncertain economy
AP
By:
Adrianne Pasquarelli
Summer travel marketing—how brands are changing tactics in an uncertain economy
Top 5
The top 5 sports marketing ideas to know about right now
JS
By:
Jon Springer
The top 5 sports marketing ideas to know about right now