Celsius wants to surpass Monster and Red Bull to become the largest energy drink brand—which might sound like fantasy until you consider the brand’s astronomical growth of late.
The Boca Raton, Florida-based brand, which has carved out a position as a healthier energy drink, recently passed PepsiCo-owned Rockstar as the fourth-largest energy drink, after it accounted for $38 million of the $101 million growth in the energy sector in the four weeks ended April 17, according to IRI data cited by Beer Business Daily.