Jollibee draws endless lines as U.S. demand surges—fans rally 'it's our turn' on social media

Originally an ice cream shop in the Philippines that also served hot meals, Jollibee now sits as one of the fastest-growing Asian fast food restaurants in the world. With 81 locations across North America, the chain recently made a name for itself after a rough start trying to establish itself when it first came to the U.S. in 1998. Last year, Jollibee's entrance into the notorious chicken sandwich wars helped cement the brand's place among competitors like Popeyes and McDonald's. But unlike these rivals, Jollibee offers a unique combination of flavors. The "Chickenjoy" blends crispy fried chicken with traditional adobo rice and the "Jolly Spaghetti" tops pasta with a hot dog, ham and a sweet tomato ketchup sauce. See America's Hottest Brands 20 brands that are having a moment Click here As new stores with endless lines appear throughout the U.S., fans have been spreading the rallying cry, “It’s our turn!” on social media in hopes of getting the Filipino-American chain to come to their own town. @allieadobo 1pc chickenjoy please x 🥰🇵🇭 #tiktokph #jollibee ♬ paradise - favsoundds Jollibee opens its first restaurant in BC today. Lineup of fans stretches around the corner and down Howe St. 😳 #itsourturn#jollibeevancity@jollibeecanada @CTVVancouver https://t.co/FEBGhm0WOo pic.twitter.com/HN5SIkPztK— Jim Fong - Vancouver (@jimfong604) February 25, 2022 Jollibee’s parent company, Jollibee Food Corp., reported first quarter global sales growth of 26%. Much of the chain's new revenue will fuel the expansion of the Jollibee restaurants, according to Jollibee’s President of North America Maribeth Dela Cruz. Capitalizing on the joy of eating homestyle meals, Jollibee, which counts a giant anthropomorphic bee as its brand mascot, plans to continue the jubilation in new markets of Philadelphia, Orlando and a flagship restaurant in New York's Times Square. ~ ~ ~CORRECTION: A previous version of this story incorrectly listed one of the ingredients in “Jolly Spaghetti.” See America's Hottest Brands 20 brands that are having a moment Click here

Jollibee draws endless lines as U.S. demand surges—fans rally 'it's our turn' on social media

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