Never mind having a “Driver’s License"—for brands, signing Olivia Rodrigo might just be a license to print money.

Since the singer burst on the scene in early 2021 with her heartbreak ballad, the former Disney Channel actor has become the go-to star for brands trying to reach angst-ridden Gen Z. 

The emotional "Driver's License" track was Spotify’s most-streamed song of 2021 with more than 1.1 billion streams on the platform, and almost every song on Rodrigo's album "Sour" made it into the Billboard Hot 100 chart. Plus, "Sour" recently became this century's longest-running debut album in the top 10 of the Billboard 200.

Rodrigo has been signed as the face of the direct-to-consumer beauty brand Glossier, working on product development as well as ad and social campaigns as the company rejigs its positioning from millennial cult favorite to target a younger demographic. She’s also appeared in an Apple iPad ad and signed a deal with Hong Kong-based phone case seller Casetify.

Rodrigo is huge on social platforms, with more than 14.2 million followers on TikTok and 26.4 million on Instagram. But it’s her emotional rawness that makes her so popular with a generation whose anxiety was exacerbated by the pandemic. And her appeal extends beyond that too; there are multiple memes of “millennials listening to Olivia Rodrigo” that reveal her music also packs a punch with them.