How Cirkul tapped into the water bottle frenzy

The water bottle wars reached a fever pitch this year with brands including Stanley, Owala and Hydro Flask all battling it out for a share of the $1.4 billion insulated drinkware market. However, eight-year-old Cirkul offers a different proposition from its rivals: Its bottles contain flavor pods for water. That distinction is helping the company gain long-lasting appeal with fickle teen shoppers, who often move from one bottle brand to the next. See America's Hottest Brands 20 brands that are trending in 2024 Click here With Cirkul, they can just trade fruit punch for raspberry lemonade and keep the same canister. Last year, some 2.3% of U.S. consumers bought Cirkul products, a rise from 1.3% in 2022, according to market research firm Numerator. @drinkcirkul Have you heard?! 👀 MrBeast recently spent 7 days in solitary confinement… but the best part is he had Cirkul to keep himself hydrated! 👏 Click the link in our bio to claim MrBeast’s favorite Sip flavor for FREE! 😜 #drinkcirkul #cirkul #flavoredwater ♬ original sound - Cirkul That hot streak has continued in recent months. The Tampa, Florida-based brand recently teamed up with popular influencer MrBeast on specific flavors. To generate excitement, Cirkul posted a TikTok video urging consumers to claim giveaways. In March, Cirkul announced it is the official hydration partner of USA Swimming, just in time for the Olympics this summer. Up next: As the brand pursues more growth, it’s reportedly eyeing an IPO.

How Cirkul tapped into the water bottle frenzy

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