Americas Hottest Brands

Gen Z love powers Converse sales gains

Converse has maintained its appeal for decades. (Converse)
July 10, 2023 09:54 AM

For a brand founded more than 100 years ago, Converse certainly knows how to stay modern. The footwear purveyor, which was acquired by Nike two decades ago, sells one of the most recognizable sneakers in the category. Its Chuck Taylors and high-tops have become mainstays for Gen Z along with celebrities such as Blake Lively, Madonna and Michelle Obama.

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