Americas Hottest Brands

Lincoln Nautilus is rejuvenating the Ford-owned luxury brand

“Kaleidoscope Bliss (The Nautilus Song)” from Heavy Duty Projects backed a Lincoln Nautilus ad earlier this year and the brand put it on streaming platforms in response to fan demand. (Lincoln via Instagram)
July 15, 2024 09:25 AM

Lincoln will soon add some celebrity power to what is shaping up to be the newest star in its luxury vehicle fleet. Serena Williams will be featured in an upcoming ad for the 2024 Nautilus midsize crossover, Megan McKenzie, Lincoln’s head of U.S. marketing, recently confirmed to Ad Age.

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