Naomi Watts set out last year to reverse the stigma around menopause with the launch of Stripes.

The British actor has not only given women all the essentials they’ll need for menopause health—products include the “Vag of Honor” hydrating gel, “The Root of It” thickening scalp serum and “The Power Move” face serum—but she’s empowered a movement in which women can feel comfortable talking openly about their experiences with menopause.

As Watts told Fashionista, “It's the beginning of something wonderful, actually—we've earned this time, we've earned our stripes.”

Stripes’ social media channels feature stories from women going through menopause; all share their personal and unique stories of the experience.

The wellness brand advocates for proper menopause health and gives information on various topics through “DocTalk” and “MenoGuides.” Discussions have included, for example, how to spot the signs of perimenopause, as well as the transition into menopause.

Inclusivity and sustainability are also core to the Stripes brand, which was created with biotechnology company Amyris.

Its Instagram has included talks with women on how menopause affects people of color, who tend to be more vulnerable to worsened symptoms.

Meanwhile, its products are made with “clean ingredients that are safe for us, our water and our home,” according to the Stripes website.