This year’s Ad Age Leading Women are helping their businesses, brands and agencies grow in a tough economic environment, embracing new technologies, tackling social and environmental concerns and reaching more diverse consumers in new and authentic ways.
For example, one of our honorees is positioning a major airline for the future with a big promotional push for its environmental efforts across social. Another is guiding a major health care brand that has become synonymous with its COVID vaccine to position itself beyond its pandemic focus. And another is leading the charge for more significant health equity at her agency.