The adage “quality over quantity” is a guiding principle of Janice Min’s business strategy. When she joined Richard Rushfield in 2022 to turn his entertainment insider newsletter The Ankler into a media company, the two agreed the future of publishing must involve depth of knowledge over a constant barrage of updates and developing news.
Ankler Media has grown from Rushfield’s flagship Substack newsletter to six newsletters and four podcasts. The most recent newsletter, “Strikegeist,” documenting the Writers Guild strike, was constructed quickly as tensions built between the guild and studios, and gained 3,000 subscribers in its first 24 hours.
While Rushfield offered a jaw-dropping list of bigwig Hollywood subscribers cultivated through his independent expertise, Min brought business prowess born from two decades in lead roles at major publications including Us Weekly, The Hollywood Reporter and Billboard.
She monetized The Ankler newsletter through ad sales, gained investor backing and brought in new editorial talent to build the franchise. Ankler Media has begun expanding into live events and is looking to grow its coverage internationally.
Since Min joined, Ankler Media has grown its subscriber revenue 400% to more than 42,000 readers and 900,000 podcast downloads. The company’s revenue is in the low seven figures.
“In a town that really is driven by stars, it’s all about that X factor,” said Min. “Together, Richard and I bring an X factor to coverage of the industry.”