Pocket.watch’s Julia Moonves is pioneering Gen Alpha marketing strategies for brands from Lego to Mattel

Julia Moonves, senior VP of advertising sales & brand partnerships at pocket.watch. (pocket.watch)

Gillian Follett

May 20, 2024 08:50 AM

Featured Stories

Brand Marketing

Honda strikes L.A. Olympics sponsorship—5 things to know about the deal

Honda replaces Toyota as Team USA sponsor and has ambitious marketing plans with NBC and on the ground in Los Angeles.

Honda strikes L.A. Olympics sponsorship—5 things to know about the deal

AKQA restructures its creative leadership as two chief creative officers depart

AKQA restructures its creative leadership as two chief creative officers depart

Donna Speciale is stepping down as TelevisaUnivision’s ad chief and a TikTok exec will fill the role

Donna Speciale is stepping down as TelevisaUnivision’s ad chief and a TikTok exec will fill the role

Food & Beverage

How Slice soda is relaunching with an AI-generated retro radio station

How Slice soda is relaunching with an AI-generated retro radio station