Newfronts

Roku brings McDonald's to Roku City as part of new ad format

Roku City takes up billboards in New York. (Roku)
May 02, 2023 11:14 PM

Roku is putting its screensaver—a side-scrolling cartoon city with film and TV-related easter eggs—at the center of its pitch to advertisers during the NewFronts. The so-called Roku City screensaver, which appears when a user has been inactive on their device, will now be available for brands to purchase ad inventory.

Staying current is easy with newsletters delivered straight to your inbox.