Atlantic started in 2021 with $5,000 in seed money from each of its two founders. It had no investors and no clients. Housed in an oil tanker moored in Red Hook, Brooklyn, its first ad was a legally required newspaper tombstone announcing the formation of the business.
Today, the shop founded by a pair of creatives from Ogilvy Brazil and McCann and Grey, New York, employs 10 full-timers and boasts $2.9 million in revenue.