Brush fires that are magically extinguished by unexplained geysers of water bursting from the ground. A rogue tire rolling down the highway that somehow manages to affix itself to a wheel on a car just as it experiences a blowout.
Bear Meets Eagle on Fire stakes its claim for the future
These are scenarios imagined in a campaign by Australia’s Bear Meets Eagle on Fire for NRMA Insurance to illustrate that until disasters solve themselves, the insurer is there to help. The shop even changed the crest in its logo from NRMA to HELP.
The 4-year-old agency, which had revenue of $2 million last year, shone its creative torch brightly in a campaign for financial trading startup Stake, which allows users to trade on both the NYSE and the Australian Securities Exchange. The “Takeover” campaign is a black-and-white 1930s anime series meant to represent old-money excess. Its rap-like voiceover urges viewers to “Stake their claim to the future” and break through barriers to create and control their own wealth.
And for Rivalry, an online betting operation, Bear Meets Eagle on Fire enabled the brand to stand out in a crowded market despite a very small budget with a clever effort tied to the Australian elections. The shop created a boxing game called PM Fighter and let consumers “fight as either candidate, and then share victory posts to their socials and go directly to Rivalry’s website to place a bet on the real election fight,” in the words of the agency’s entry.
The effort was picked up by the media, resulting in 5.5 million impressions—a knockout considering the saturated market and no paid media spending.