'DojaCode' prepares the next generation of women leaders in tech

Computer science and technology have historically been male dominated fields. Given the increasing cash flow into the tech industry, the pay gap between male- and non-male genders continues to widen, and girls easily miss out on career opportunities. Ad Age Small Agency Awards See all of the 2022 winners Click here Enter nonprofit organization Girls Who Code, which has aimed to shift gender distribution in the tech industry. With the help of Brooklyn-based agency Mojo Supermarket, the group brought on music artist Doja Cat and created the world’s first codable music video. Under the campaign titled “DojaCode,” the interactive music video of Doja Cat’s hit single “Woman” offers its audience the opportunity to stage and direct the music performance via coding. With introductory coding instructions, listeners learn how to write basic commands in real-world coding languages of CSS, Javascript and Python. With these commands, girls were able to change the sky in the video, alter the nail designs of the characters and even manifest Doja Cat out of thin air. The video has also been fitted for mobile uses, reaching the targeted young audience on their most familiar platforms. The innovative effort aimed to break the stereotype that computer science is boring and introduced girls to coding in a fun way. More than 150,000 people coded the video within the first week of its release before sharing them on TikTok and Instagram. Within the first two weeks, DojaCode garnered $10 million in earned coverage—with zero paid media. Mojo Supermarket's video has since swept the awards circuit—which now includes an Ad Age Small Agency Campaign of the Year award. Ad Age Small Agency Awards See all of the 2022 winners Click here

'DojaCode' prepares the next generation of women leaders in tech

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