Mythology makes big moves with longtime clients and challenger brands

Despite what its name suggests, Mythology works with brands to create real-world legacies. Ad Age Small Agency Awards See all of the 2022 winners Click here Operating as Partners & Spade until its rebrand in 2019, Mythology has in the past year brought on eight new wins and experienced a 10% revenue increase. Led by Founder and Chief Creative Director Anthony Sperduti, the shop has grown its head count by 15% and achieved female majority. The agency has also sustained and strengthened its relationship with longtime partners including Target, Warby Parker and Harry's. Nearly a decade ago, Mythology worked closely with the founders of Harry’s for its initial launch. The brand once again turned to the agency last year when it wanted to shift consumers’ perception of the brand from a shaving product to a more expansive personal care brand. The subsequent “Not The Same” campaign adhered to the original creativity, but in a new and comical way by depicting deodorized men no longer wondering if they smell. The campaign sparked a 26% increase in Harry’s sales. In the past year, Mythology garnered a 249% increase in brand awareness for egg substitute brand Just Egg with a humorous campaign in which narrator and “Curb Your Enthusiasm” star J.B. Smoove pokes fun at stereotypes about plant-based food. Mythology has taken a holistic approach to cultivate a more inclusive environment, partaking in Project Mercury, a joint venture with consultancy firm Derris that partners with Black founders to build the next generations of brands. The agency has also revamped its employee benefits, expanded parental leave and offered annual creative stipends. Ad Age Small Agency Awards See all of the 2022 winners Click here

Mythology makes big moves with longtime clients and challenger brands

Featured Stories