“Summer of Ghosts” featured limited-edition collectible character NFTs.
During the first postseason hiatus for the TV show “Ghosts,” CBS wanted to keep the excitement around the paranormal sitcom alive.
So it partnered with agency BMF to deliver fans an immersive summer-long campaign with themed IRL events inspired by each character and a metaverse activation, ending with a premiere screening event for the second season.
A floral Los Angeles event and cast appearance on June 1, 2022, honored the ’60s bohemian spirit, Flower. The second stop, two weeks later, was a Los Angeles bookstore for the launch of Gilded Age Ghost Hetty’s tome of outdated manners, titled “Hetty-quette.”
BMF brought the show’s Alberta Haynes Museum to life in Altoona, Pennsylvania, before brokering a storytelling event with The Moth x Roberta’s Pizza for Ghost SAS on July 14. Later that month, the agency produced a San Diego Comic-Con activation dubbed “Pete’s Friendzone” including a custom animated photo booth, “scare-free” archery, psychic mediums, giveaways and a nighttime “Ghosts” screening.
In Decentraland, fans can journey through the show’s Woodstone Mansion to unlock puzzles and quests.
To honor Viking Thorfinn, BMF produced and hosted a VIP feast aboard a yacht in L.A. on Aug. 6. Four days later, BMF celebrated the show’s resident Broadway enthusiast, Isaac, with a Times Square activation and billboard promoting an original “Ghosts” song. Finally, the agency developed and executed a blowout bash at The Surf Lodge in Montauk, New York, for finance bro Trevor on Aug. 19.
The agency helped take “Summer of Ghosts” to the metaverse with each activation, featuring a limited-edition collectible character NFT. In Decentraland, which also featured the 10 collectible NFTs, fans can journey through the show’s Woodstone Mansion to unlock puzzles and quests.
