DiGennaro Communications is turning Possible into an industry tentpole

Public relations agencies, while often operating from the shadows, play a vital role in ensuring high-profile events go off without a hitch. Such was the case with DiGennaro Communications and this year’s Possible conference in Miami Beach, which attracted over 3,500 attendees, up more than 40% from the conference’s 2023 debut. See all of the 2024 Small Agency award winners here DGC, which helped initially launch Possible, worked on newsletter content ahead of the conference and tirelessly used social media channels to drum up excitement. Between the start of 2024 and the end of the event in April, Possible’s LinkedIn followers increased 137% and its Instagram followers grew 188%. Perhaps more importantly, the event had 122 paid partners, up from 79 in 2023. DGC has also made time to flesh out its own offerings over the past year, rolling out services such as DGC Lens, a virtual newsroom, and DGC-Suite, an executive visibility program—both of which helped revenue grow roughly 28.6% to $6.3 million in 2023. In April, the agency brought on advertising veteran Jon Bond, who co-founded KBS (Kirshenbaum Bond Senecal and Partners) to scale its new marketing-to-marketers offering, which aims to move the shop beyond strategic communications. See all of the 2024 Small Agency award winners here DGC also won new business with the Association of National Advertisers' SeeHer and Alliance for Inclusive and Multicultural Marketing movements, and it was enlisted by consumer brands including Reckitt, State Farm, Progressive, Sam’s Club and Urban Outfitters for executive and corporate communications support. For longtime client Spotify, DGC drove national press coverage for 30 news announcements, securing more than 1,000 articles in target ad/marketing, business and creative publications, according to its entry. It also helped the popular audio streamer's C-suite secure more than 45 speaking opportunities at events such as the Mobile World Congress and Fast Company Innovation Festival.

DiGennaro Communications is turning Possible into an industry tentpole

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