Diversity and social justice are integral to Even/Odd's creative work for the tech sector
Over the past few years a number of young Silicon Valley brands seeking to evolve their storytelling have turned to Even/Odd, a San Francisco-based company creating culturally meaningful and diverse work for the tech sector.
After attracting attention at SXSW in 2016 with “Refuge”, a film dealing with themes of cyberwar, technology and immigration, the company has gone on to work for the likes of Pinterest, Facebook, Google, Adobe, Airbnb, Square and Lyft. Revenue doubled from $3 million in 2018 to $6 million in 2019, and is forecast to remain steady for this year.
A minority and first-generation owned company, diversity and social justice are integral to its work and, in 2019, 49 percent of its crews identified as minorities or first generation. Standout campaigns in 2019 included a campaign for Lyft telling the real stories of immigrant and first-generation Lyft drivers, and a series of films for Square featuring inspiring users of the platform from “forgotten” communities across America.