Grow broke all the records in a campaign for Adidas and the Boston Marathon
Grow, based in Norfolk, Virginia, has not allowed itself to be limited by its location. In fact, the digital experience agency, founded by CEO Drew Ungvarsky in 2003, has fully embraced it as a point of differentiation. A space within its building serves as a non-profit where events benefit local charities, an incubator space tests retail concepts and the agency’s interactive mural adds dimension back to a once-underserved neighborhood. True to name, it continues to grow. Ungvarksy’s agency now has a 50-person staff and an impressive lineup of clients, including Google, Adidas and Spotify.
For Adidas’ sponsorship of the 2019 Boston Marathon, the agency was briefed to build a digital activation that positioned Adidas as a credible running brand while capturing runners’ hearts and social feeds. The agency delivered highlight films to each of the marathon’s 30,000 runners who, in turn, were excited to share their accomplishment on social media. It was a record breaker: The videos saw a 75 percent completion rate, 64,000 social engagements, 80,000 visits to the campaign microsite and 13,000 visits to the marketer’s website.