Lightning Orchard was only a year old when the pandemic hit, yet the agency grew revenue 132% during 2020 through a commitment to innovation for every client despite the circumstances.
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When the shop was founded in 2019, Lightning Orchard established strict tenets of diversity and equality within its community and through outreach. The agency states that its majority equity shareholder and highest-paid employee will always be female and that female employees will always be paid equal to their male peers. The shop says it's tired of hearing excuses for the lack of diversity in the advertising industry.
In partnership with local New York nonprofits and education experts, Lightning Orchard heads a proprietary program for at-risk BIPOC youth to get hands-on experience and training in communication arts. Through this program, the agency hopes to eliminate racial disparity and grow the pool of BIPOC talent in marketing for future generations.
In addition to its many initiatives to foster inclusion, Lightning Orchard has produced exceptional work throughout the past year. The agency’s custom client innovations included shipping cameras to former U.S. Olympians Michael Phelps and Aly Raisman for Silk Soy, commissioning a work-from-home stop-motion artist for Oat Yeah and remotely overseeing 3D animation for So Delicious.