How Mojo Supermarket uses its big-idea expertise to grow its client roster

Earlier this year, when Calvin Klein released a spring campaign featuring “The Bear” star Jeremy Allen White lounging on a sofa, creatives at Mojo Supermarket noticed that online chatter about the red piece of furniture rivaled posts about White’s abs and undies. Sensing an opportunity, the Brooklyn, New York-based shop sprung into action, tracking down the couch and quickly creating an online listing for it on Facebook Marketplace for client Meta. See all of the 2024 Small Agency award winners here The free listing for the “Red Corduroy Sofa from famous ripped chef shoot” went viral, attracting thousands of interested parties and leading to a giveaway on Drew Barrymore’s talk show. Mojo said that the activation, which had no media budget, garnered 2.7 billion earned media impressions with 90% positive sentiment. View this post on Instagram A post shared by MOJO SUPERMARKET (@mojosupermarket) The “Yes, Couch” stunt is just one example of how the five-year-old shop is using its big-idea expertise to make headlines—and grow both its client roster and revenue in the process. Last year, Mojo added 11 new clients to its roster; more than half of the newcomers are AOR or lead creative agency relationships. The shop now works as AOR for Eventbrite, Death Wish Coffee and Patreon and is the lead creative agency for TikTok. Mojo also counts Nordstrom, Canva and Lululemon as clients. Such new business helped Mojo reach $18.3 million in revenue last year, a 14.4% increase over 2022, and will fuel the agency’s expected 64% rise in revenue to $30 million this year. Last year, Mojo also honed its creative chops in a campaign for Match designed to attract those over age 30. “Adults Wanted,” an outdoor campaign with clever lines such as “Rip the clothes off someone who knows how to put them away” and “Cross a borough for someone who won’t cross your boundaries,” ran in Los Angeles and New York City neighborhoods with the highest populations of single adults. As a result, Match saw an 11,000% increase in social engagement, according to Mojo. See all of the 2024 Small Agency award winners here

How Mojo Supermarket uses its big-idea expertise to grow its client roster

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