Nimbus makes national impact with multicultural work for its prominent Louisville-based clients

Louisville, Kentucky-based multicultural agency Nimbus works for its city’s most prominent clients—including Papa Johns, Yum Brands’ KFC and Brown-Forman. But while its client base is heavily local, its impact is very much national. Ad Age Small Agency Awards See all of the 2023 winners Click here Nimbus, whose key clients also include Mass Mutual, is on pace to nearly double revenue in two years, projecting $11 million in 2023, up from $5.7 million in 2021 and $9 million last year. Showcase work in the past year included a partnership with Grammy-nominated Louisville-based rapper Jack Harlow that Stacey Wade, executive creative director and CEO of Nimbus, described to Ad Age as “celebrity 2.0” aimed at being “more transformational than transactional” by making the brand more culturally relevant and bringing in younger consumers. That includes a Jack Harlow’s Kentucky Fried Favorites $5 menu featured on the KFC app and website, backed by national TV, paid and organic social and media. The campaign generated 5.8 billion media impressions and more than 432 stories across social media. For Brown-Forman’s Gentleman Jack, Nimbus developed Culture Shakers, a national program honoring Black and Latinx bartenders, building the program’s third year by having actor and photographer Lance Gross tour cities by learning from them how to create Gentleman Jack cocktails. The program created films for eight cities featured on microsites and in screenings. Nimbus also created a series of three short videos for “The Flavors of Two Cities” campaign celebrating contributions of Latinx creatives from Dallas and Austin, Texas, to drive awareness and recruit consumers for Brown-Forman’s Jack Honey, Jack Apple and Jack Fire flavors. Nimbus scouted and secured all talent and handled post-production for a campaign that included the creation of a mural, filming and post-production of the videos, a microsite and sweepstakes. Ad Age Small Agency Awards See all of the 2023 winners Click here

Nimbus makes national impact with multicultural work for its prominent Louisville-based clients

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