RanaVerse proves that diverse work drives business

RanaVerse, a 100% minority- and LGBTQ+-owned agency, not only talks about diversity, it makes sure diversity shows up in its work for clients including GMC, Unilever and Citi. Despite having only seven employees in the U.S., the agency nearly doubled its revenue to $8.5 million in 2023. See all of the 2024 Small Agency award winners here Citi tapped RanaVerse to raise awareness about its financial literacy course offered to members of the LGBTQ+ community. To do so, the agency leaned into its influencer marketing expertise, recruiting social media comedian Tony Talks to create content around financial literacy. View this post on Instagram A post shared by TonyTalks (@iamtonytalks) RanaVerse also curated an event at the Los Angeles LGBT Center that paired a Citi financial expert with Miss Shalae, an influencer and Beyoncé tribute artist, to present a seminar on money management. The program, the agency said, “demonstrated how a major financial institution could effectively communicate with the LGBTQIA+ audience both online and in person, employing humor and humanity to deliver life-changing information.” The main content garnered 1.2 million social views and the campaign reached 4 million people. RanaVerse also helped General Motors promote its new 2024 GMC Hummer EV Edition 1 SUV during Miami Formula 1 Racing Week. The “Hummer House” event—organized with hospitality mogul David Grutman—included performances by DJ Khaled and Meek Mill and an immersive experience with a “Watts to Freedom” test drive. Watts to Freedom is a unique mode on GMC Hummer EV models allowing them to tap into full power for very fast acceleration. View this post on Instagram A post shared by Baller Alert (@balleralert) Notable celebrities including Maluma, Becky G, Anitta and Prince Royce attended the event. Hummer House was attended by more than 550 media, influencers and talent, generating 149 social posts. The agency said it was covered by more than 50 press outlets, including Page Six and Hypebeast, yielding 280 million impressions. Unilever appointed RanaVerse to create work for its “United We Stand” initiative, a program dedicated to improving conditions and access to critical resources in underserved LGBTQIA+ communities. RanaVerse enlisted Black filmmaker Tourmaline for a hero film set in Selma, Alabama, that highlighted the work of The Knights and Orchids Society, which provides health care, housing and peer support for queer Black people in Alabama and throughout the South. The campaign generated 92 social posts and delivered 1.4 million engagements. Press coverage, according to the agency, achieved 189.5 million impressions. See all of the 2024 Small Agency award winners here

RanaVerse proves that diverse work drives business

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