When Chamberlain’s LiftMaster garage door opener needed a cultural relevancy lift, SCC figured out which button to push. It delved 34 years into the past—to the memorable garage scenes from "Ferris Bueller’s Day Off"—for the perfect demonstration of how much value a smart garage door opener could have.
Special Report: Small Agency Conference and Awards
SCC provided just the lift an old garage door opener brand needed
Small Agency of the Year, 76-150 employees, Silver: SCC
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LiftMaster
SCC had Alan Ruck play a grown up, garage-door-wary version of his Cameron Frye role. And the garage-relevant but otherwise obscure celebrity pitchman helped generate 100 million impressions for around $6 million in media spending, with mentions in People magazine and on NBC’s "Today." The "Ferris Bueller" tie-in even helped LiftMaster tout an in-garage delivery partnership with Amazon as it modernized the image of an old hardware brand as a new tech accessory.
That was one of many ways SCC made an awful year turn out pretty good, albeit with revenue down 3%.
“We had a really good start to the year, pre-COVID,” CEO Richard McDonald says. “Then our organization did a really awesome job of adapting really quickly to all our clients’ needs. We were able to do some good work and even win new clients.”
Those included Procter & Gamble Co., GE Healthcare and Crocs. And SCC didn’t lose any clients. Even when the clients lost their budgets, the agency told them: “You’re not losing your partner,” McDonald says.
“The creative department stayed in touch with all the clients, making sure everyone is doing OK,” says Chief Creative Officer Denny Hebson. “And they adapted beautifully.”
