Slap Global gives Lay’s a boost with awareness stunt

Four years in operation, Slap Global is finding its groove with clever campaigns and creative marketing stunts. The agency, which was born during the pandemic, has quickly made a name for itself through creative work for clients such as Netflix, Doritos and Under Armour. That creative spark burned bright again this year, when Slap filmed a live ad for Lay’s at Italy’s San Siro Stadium during the Champions League semifinal football game. See all of the 2024 Small Agency award winners here The stunt, a sequel to Slap’s 2023 Lay’s campaign, starred soccer legends David Beckham and Thierry Henry, along with an empty bag of potato chips. The unscripted ad, which featured the athletes finding a fan in the stadium with a bag of Lay’s to replace those Henry had eaten, resulted in 2.5 billion PR impressions and 150 million views while also helping to drive a 3% rise in global sales for Lay’s. View this post on Instagram A post shared by Lay's (@lays) Such plays are helping to cement Slap’s reputation as a creative powerhouse coveted by clients; in recent months, the agency has moved from project-based work to AOR relationships for brands including SeatGeek, Petco and Lay’s Global Sports Marketing. After an 18% dip in revenue last year to $5.3 million, the shop is forecasting a 51% surge this year to $8 million. Slap also took advantage of the brand stumbles of Ticketmaster to highlight competitor SeatGeek in a clever campaign. The work, which highlighted what should be the simplicity of the ticket-buying experience, led to an 11% increase in consideration for those familiar with SeatGeek and a 46% increase in those who were unfamiliar, according to Slap. See all of the 2024 Small Agency award winners here

Slap Global gives Lay’s a boost with awareness stunt

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