Four years in operation, Slap Global is finding its groove with clever campaigns and creative marketing stunts. The agency, which was born during the pandemic, has quickly made a name for itself through creative work for clients such as Netflix, Doritos and Under Armour. That creative spark burned bright again this year, when Slap filmed a live ad for Lay’s at Italy’s San Siro Stadium during the Champions League semifinal football game.

The stunt, a sequel to Slap’s 2023 Lay’s campaign, starred soccer legends David Beckham and Thierry Henry, along with an empty bag of potato chips. The unscripted ad, which featured the athletes finding a fan in the stadium with a bag of Lay’s to replace those Henry had eaten, resulted in 2.5 billion PR impressions and 150 million views while also helping to drive a 3% rise in global sales for Lay’s.

Such plays are helping to cement Slap’s reputation as a creative powerhouse coveted by clients; in recent months, the agency has moved from project-based work to AOR relationships for brands including SeatGeek, Petco and Lay’s Global Sports Marketing. After an 18% dip in revenue last year to $5.3 million, the shop is forecasting a 51% surge this year to $8 million.

Slap also took advantage of the brand stumbles of Ticketmaster to highlight competitor SeatGeek in a clever campaign. The work, which highlighted what should be the simplicity of the ticket-buying experience, led to an 11% increase in consideration for those familiar with SeatGeek and a 46% increase in those who were unfamiliar, according to Slap.